Anatomy of a Marketing Plan - Metrics

We’ve been nerding out on marketing strategy all month long. As our grand finale, we’ll be talking about the grandaddy of marketing nerdom: metrics. Read the latest post for a discussion of how to measure, analyze and enhance your marketing efforts.

Sara Soergel
Anatomy of a Marketing Plan - Strategies and Tactics

Let me break it down: In the anatomy of a marketing plan, strategies and tactics are the muscle, and “I am going to pump YOU UP!” (Ha, ha). But really though, Part 2 of Tonic’s planning series explains strategies and tactics and how to use them effectively. Check it out!

Sara Soergel
Why You Need a Marketing Plan

Repeat after me: “I need a marketing plan.” Very good! We’ve all thought it, all drawn up ideas on a whiteboard, probably put it on a to-do list somewhere. But the truth is, having a good written plan gives purpose to your marketing. My latest post, 'Why You Need a Marketing Plan' can help you get started. 

Sara Soergel
4 Strategic Tips for Evolving Your Brand

Over time, many factors can affect the perception of a brand. To name a few, this might include changes in technology, new design or product trends, steeper competition, and evolving customer needs. To stay relevant and top of mind, we all must evolve. In this blog post, we'll share 4 strategic tips that can help you work toward creating that allusive, timeless brand. 

Sara Soergel